On-Demand Webinar:

Leveraging Growth-Driven Design for Enhanced Student Recruitment:

A Case Study in Higher Education Marketing

In the realm of higher education, institutions often grapple with the challenge of attracting and engaging prospective students within a limited time frame.

With a narrow window to pique and sustain interest, it is crucial for these institutions to adeptly track brand engagement and marketing metrics to forecast and enhance student recruitment efforts.

In this on-demand webinar, we:

Delve into how one institution harnessed the power of Growth-Driven Design and conversion rate optimization for their website to enhance brand engagement and increase leads.
We share how these insights, powered by strategic digital marketing techniques, fueled an efficient and successful student recruitment campaign within a tight deadline.
Kelly Headshot Edit-modified-1

Kelly Paul

VP Marketing Operations

A strategic leader with more than two decades of experience in marketing and communications. Using a blend of strategic vision and hands-on execution, Kelly helps businesses and organizations flourish.

With a background in marketing for Public and Private Higher Education, Financial Services, and Nonprofits, she is focused on delivering impactful solutions.

Passionate about volunteering, she serves as a Mediator for the General Foundation of Women’s Clubs (GFWC), volunteers with the General Federation of Women’s Clubs of North Carolina (GFWC-NC), and hosts Women Volunteers a GFWC-NC Podcast.